The aim of the week is to encourage people to think about all those items that often get forgotten about when recycling at home. And to encourage people to recycle more, waste less and take up the challenge for sustainable living. WRAP (the organisers) will be working with Zero Waste Week (5 – 9 Sept) and Keep Britain Tidy’s Waste less, Live more Week (19 – 25 Sept) to link activities and messages across the whole month.